Fast Moving Consumer Goods

Analytics Platform  ‘CubeView’  Solution

Performance Analysis of Sales Promotion Schemes

A consulting company in India engaged us in providing CubeView platform for their client with pan India operations, using which their consultants provided weekly insights into performance of sales promotion campaigns.

The data of secondary sales were fed into the platform, consisting of invoices raised by 100 plus distributors to more than 50,000 retailers in a market.

Consultants developed insight decks for their clients using our platform on weekly basis to measure, essentially ‘lift’ in sales in response to sales promotion schemes.

The platform is hosted at the consultant’s office and is managed by their IT team while we were engaged in providing support.